RM will examine every element of your brand identity from signage, packaging, vehicles and POS to advertising, collateral and web in order to see how they support or conflict with predetermined positioning strategies.

Hand drawing a brand

A brand audit provides an analysis of a company's brand, management and marketing effectiveness. It assesses a brand's strengths, weaknesses, opportunities, and threats. It also identifies growth opportunities including those achieved by brand repositioning and extension.

The audit should result in recommendations to improve brand equity and positioning.

A brand is your company's most powerful asset!


Brand Development and Communications review

  • Advertising and promotion materials
  • Brand marketing elements: pricing, packaging, merchandising, distribution, direct marketing, sponsorships, etc.
  • Press kit
  • Press releases
  • Sales collateral materials
  • Internal communications
  • Business cards, letterheads, etc.
  • Website

Marketing review

  • Advice on the correct use of trade marks as marketing tools in advertising and promotion
  • Brand positioning research
  • Brand extension research
  • Brand asset studies
  • Brand equity measurement system (awareness, preference, usage, value, accessibility, relevance, differentiation, vitality, emotional connection, loyalty, associations, personality)
  • Product/service concept testing
  • Logo recall & recognition testing

Strategy review

  • Brand plans
  • Marketing plans
  • Media plans
  • Brand positioning statements
  • Business plans
  • Creative briefs

Register a mark today and benefit from 10 YEARS OF TRADE MARK PROTECTION